Eureka! Inventing Senior Leadership Team

Bruce Hall

President and CMO
"As one of Dr. Deming’s most famous quotes states…'It is not necessary to change. Survival is not mandatory'. And most don’t sadly. It’s very challenging to change your approach with a track record of success and promotion. It takes courage, education and tools to have the confidence to step-out and show this vulnerability."
The story
Bruce is the President and CMO of Eureka! Inventing, a global innovation systems, ideation, concept development, consulting and research group with offices in New York, Cincinnati, Houston and Denver. Bruce was the President of the Eureka Ranch for six years and now has taken on this role at Eureka!Inventing to drive LEAP or breakthrough innovation leveraging Innovation Engineering with companies around the world. His innovation, concept development and marketing consulting experience includes CPG, toys, banking/financial, technology, retail, QSR, durable hard goods, hospitals/health-care, and pharmaceuticals/OTCs. Past clients include Mars, Mattel, Pepsi, Hallmark, DrPepperSnapple, Nestle, P&G, PNC Bank, Chase Bank, Bosche, Viking, ScottsMiracleGro, etc.

For 16 years prior to the Eureka! Ranch Bruce held senior level cpg brand and marketing positions with Procter & Gamble, Novartis, Coca-Cola and American Express where he successfully launched new products across the globe (every continent). He has an incredible track record of turning around underperforming businesses and brands through breakthrough strategies and innovation. He also has been the Chief Marketing Officer for two venture-capital start-ups in the technology and convenient health-care spaces. Bruce has a B.S. in Business Administration from the University of Maine and an MBA from the University of Massachusetts. Bruce has been married for 26 years and has three sons.

Doug Brownstone

Senior Vice President
"It is up to leaders in your organization to "raise the bar" so that innovations that are given precious resources are worth the time and effort. Those you push back on to find bigger and bolder ideas might show frustration but the learning for them will be invaluable and in most cases they will ultimately rise to the challenge. They will respect you more for it as well."
The story
Doug has spent most of his career in Innovation, Marketing, and New Product Development, primarily in the Consumer Package Goods and Healthcare areas.  He has held increasing levels of Management responsibility at Procter & Gamble, Johnson & Johnson, Becton Dickinson, Samsung and GlaxoSmithKline.

At GlaxoSmithKline he ran the Innovation effort for the $3 billion Consumer Healthcare division.  Here he generated over $200 million in incremental sales through the development and launch of new or improved consumer OTC products. At Samsung, he was General Manager for the $400 million Medical Device Division.  This division was responsible for the development and launch of several medical devices including the Samsung Immunoassay Analyzer business. At Becton Dickinson, he launched a Blood Glucose Monitor for people with diabetes, which featured the thinnest finger-prick needle in the world for less painful testing.  This product generated $100 million in incremental sales in less than one year.

Doug is a graduate of Cornell University School of Electrical Engineering and has an MBA in Marketing from Syracuse University.  He lives in New Jersey with 3 children and runs marathons.

Dave Crawley

Vice President
"Everywhere you turn you read about the need to learn and faster. Yes this is true but only part of the answer. It must be focused on a mission with a plan for your test and learn. At Eureka! Inventing we call this “Fail-Fast, Fail-Cheap” which is a Plan-Do-Study-Act cycle of learning on a weekly basis to evolve and strengthen the innovation. In projects we do these on a half-day basis and our clients love it."
The story
David is an Innovation Engineering Black Belt and published senior executive for brand creation, management, corporate intelligence, marketing, new product development, and reputational risk. He has extensive experience in managing a diverse portfolio of responsibilities to pioneer markets, build brands, support sales and create product introductions.   He currently serves as an instructor of innovation, leadership and marketing at the Conrad Hilton College at the University of Houston.   As Vice President of Eureka! Inventing David has supported innovation programs with companies such as: Dr Pepper Snapple Group, Hallmark, Southwestern Energy and MARS-Uncle Ben’s.

His background includes leading Hewlett-Packard (HP) business units around the world to introduce software as a service population-based computing.  As Deputy CEO for Y&R/Russia he was responsible for supporting Russian and Global businesses seeking to develop brands and opportunities in emerging economies.  Complementing David’s business to business marketing success is his significant retail experience with General Cinema Theatres, quick serve restaurants such as Sonic Drive-In, and grocery store chains.  Other business to consumer activities includes beverages and packaged goods with worldwide PepsiCo business units where he co-launched Frito-Lay/Russia and also developed new product introductions in Italy, Mexico, Austria, Cyprus and Eastern Europe in addition to field marketing with local bottlers in the US.

David currently writes for Wiley, Inc. (one of the nation’s oldest and respected thought leadership publication companies founded in the early 1800s) on innovation issues for the energy industry.  He has been profiled in college textbooks published by Carnege Learning to help educate students in international marketing and advertising. He received his Bachelor of Arts degree from the University of Kansas. He is a father, husband and cancer survivor who volunteers at MD Anderson.

Rick Rothwell

Vice President
"We have to lead the customer to change their expectations. We have to have stimulus for the creation of ideas, and rely on collaboration to build those ideas bigger. How do we start to develop a hypothesis for an idea? We call it stimulus mining. Why? Because it sounds so much better than research- and it is stimulus for how to create Meaningfully Unique products or services. Being Meaningfully Unique means that you can charge more- and the customer will pay, because they get that added value. If you could have higher margins in your business…would that make work more fun…and take some of the pressure off?"
The story
Rick’s background includes working for two Fortune 500 companies, with duties including being Plant Manager of a large national plastics company. At this company- Rick’s team was able to grow revenues over 300% in 4 ½ years- through adding new products and new services. Rick left this job to apply the same skills to his own business.

Rick his wife were retail franchise owners in Oklahoma City, and purchased existing franchise locations. During their tenure as owners, they were able to turn around struggling stores, and increase revenues through new products and services, stronger marketing messages, and growth related strategies and tactics. They won awards for National Marketer of the Year, National Customer Service Program of the Year, and National Franchisee of the Year for their 450-store franchise system. They sold their stores in 2001 to move back home to Wyoming.

He understands what it takes to grow a small or large business- from growth strategies, to the tactical implementation. He partners with business leaders to identify and implement business systems that build on the talents of the people in the organizations. He promotes ‘Experiential Learning’ – to make sure that those in the organization learn how to grow an organization. This includes being involved in turn-around situations, where he has been able to help the companies become healthy and profitable.

Rick has worked with Innovation Engineering, for nine-years- and was instrumental in the start up phases of the movement. He has helped many companies, including Fortune 500 Companies and the U.S. Dept. of Commerce, to implement the Innovation Engineering Systems, and launch Leap Innovations to expand their organizations.

Rick is a Certified Innovation Engineering Black Belt.

Innovation Engineering
Black Belts

Change Agents that lead culture change & coach projects.

Every consultant at Eureka! Inventing has at least 20 years of experience in innovation, concept development, ideation and marketing in blue-chip companies such as Procter & Gamble, Johnson & Johnson, Samsung, Glaxo-Smithkline, Pepsi, etc. Each one of them is also an experienced Innovation Engineering Black Belt with experience in numerous Fortunes 500 CPG and other industry companies running Innovation Engineering and Eureka! Inventing projects.