President and CMO
Bruce is the President and CMO of Eureka! Inventing, a global innovation systems, ideation, concept development, consulting and research group with offices in New York, Cincinnati and Houston. Bruce was the President of the Eureka Ranch for six years and now has taken on this role at Eureka!Inventing to drive LEAP or breakthrough innovation leveraging Innovation Engineering with companies around the world. His innovation, concept development and marketing consulting experience includes CPG, toys, banking/financial, technology, retail, QSR, durable hard goods, hospitals/health-care, and pharmaceuticals/OTCs. Past clients include Mars, Mattel, Pepsi, Hallmark, DrPepperSnapple, Nestle, P&G, PNC Bank, Chase Bank, Bosche, Viking, ScottsMiracleGro, etc.
For 16 years prior to the Eureka! Ranch Bruce held senior level cpg brand and marketing positions with Procter & Gamble, Novartis, Coca-Cola and American Express where he successfully launched new products across the globe (every continent). He has an incredible track record of turning around underperforming businesses and brands through breakthrough strategies and innovation. He also has been the Chief Marketing Officer for a venture-capital start-up in the technology and convenient health-care spaces. Bruce has a B.S. in Business Administration from the University of Maine and an MBA from the University of Massachusetts.