Having spent a lot of time in my life hiking and backpacking I learned early on that you must get “comfortable being uncomfortable” and then the real fun and adventure can start. So many of us (me included) are used to comfort and an easiness that makes us avoid any level of uncertainty and “discomfort”. […]
Category: Innovation
Apr 10, 2022
Apr 10, 2022
The world is changing rapidly around us and you must change as well. I have worked with dozens of dozens of Fortune 500 companies so I know. How you approach innovation is likely not working based on countless studies. I have also “seen behind the curtain” as they say in the classic Wizard of Oz. […]
Apr 09, 2022
Regardless of the category of products the sooner you can build credibility with a new product or service the better. Too often marketers expect the power of the brand or the product to just carry the day. The world is too competitive to fall back on one aspect of your offering. In such a fragmented […]
Feb 15, 2017
If you made it to the top by being strong, decisive and to have never shown weakness how can you now admit that you have much to learn? That you need help finding the right answers? Folks – the system and your current and past companies likely failed you and your organization. Why are CMOs […]
Feb 14, 2017
Consulting with some of the best companies in the U.S. over many years it becomes very clear where the biggest room for improvement is for most marketing leaders and chief marketing officers. For most they are a product of their experience and previous coaches and mentors along the way. In other words they don’t know […]
Aug 25, 2016
By: Doug Hall, CEO and Founder, Eureka! Ranch Sir Isaac Newton’s first law shows that when all the forces acting upon an object or idea are balanced then the acceleration of that object will be ZERO. Objects or ideas at equilibrium will not change. Newton’s second law teaches us that Force = Mass times Acceleration. […]
Feb 16, 2016
As a System Driven Innovator I am on a relentless personal quest for ways to get smarter. This past week I have had two experiences where Millennials made me smarter – and in the process shifted my mindset on how to amplify by customer insight mining effectiveness. Experience 1: Baby Boomer InterAct Session: InterAct is an Innovation Engineering system of gaining feedback from […]
Nov 01, 2015
Many business leaders give up on innovation because they simply don’t know how to innovate. They have never been taught. Are you one of those leaders? Have you accepted that work will never be fun again…and you just have to endure the pain and unhappiness for a few more years until you leave or retire? […]
Oct 25, 2015
FIVE KEYS TO IMPROVED INNOVATION RESULTS Just why has the success rate with innovation reached such an all-time low? A Boston Consulting Group study showed that only 4.5% of innovations reach their ROI goals. Those are numbers that make it difficult to look to innovation to drive sales growth during this recession. No wonder so […]
Oct 24, 2015
Many companies are pulling back on innovation and R&D investment and focusing on their primary business as margin erosion and lack of demand puts pressure on their business. We have seen this with a lot of clients yet we have also worked with companies that are thinking big and looking optimistically toward the future. The […]